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Your Website is like a Company Vehicle.

Your website is like a Company Vehicle.

Your website is like a Company Vehicle.

Your website is like a Company Vehicle.

It’s not always easy to understand how the internet works. It is changing and developing all the time. Each new search and technical improvement adds another degree of complexity. Each day new marketing puts more information in front of your customers.

To help you understand this if we use the analogy of a company vehicle, and we can start to get an everyday handle the situation.

Analogy = Your Business Website is like Your Company Van.

 

What you Use it for.

Is it Public or Private?

Some websites are private and are used for a specific purpose, like storing your company database, these will be protected with usernames and passwords. Not designed for anybody to access.

Public website are designed so that anyone can find them and get information or services from them.

Common website functions:-

  • A brochure website – an Information site, to communicate to the public
  • A blog website – to give information and engage with users.
  • E-commerce website – to sell stuff and take payments

How you want to drive your business

Selecting one of these common website functions. Is how you drive customers to your business?

Each has its advantages and disadvantages. Each have Costs and the differing amounts of effort needed to achieve that outcome.

Vehicle Support

Your Business website is like a Company Van

                Analogy = Your Business Website is like Your Company Van.

Your company Van reflects your business, it tells the world your

  • Commercial intent
  • The levels of your professional qualities.
  • Who you are and how to get in contact.
  • Each vehicle type shows what work function you intend to carry out.

 

 

Keeping your Vehicle on the Road.

If you don’t take care of your vehicle it will not be able to work for your business

  Vehicle Website
Who can drive your Van The trained driver Who can access your website administration
Maintenance The garage mechanic Your Webmaster
Where do you park it Roadside, Driveway, Garage Secure and reliable webhosting
Can it be found Vehicle tracking Website Analytics

Promoting your Business with a Vehicle.

Sign writing your Vehicle

Is putting Your business branding on the van. To be effective this needs to be consistent with all the other marketing and promotions you do, to maximise the returns on your investment.

Putting out consistent information for your business brand.

Promoting your Business

In the Analogy = Your Business Website is like Your Company Van.

SEO = properly maintained, fuel efficient vehicle with the right seating capacity.

Google ads = flashing blue lights to get ahead of queuing traffic.

Social Media ads = bus adverts

Promoting your Business (SEO, Search Engine Optimization)

                SEO = properly maintained, fuel efficient vehicle with the right seating capacity.

SEO in 2018 - You Will Need to Stay up to dateYour Company Vehicle promotes your brand and is the place you drive customers to (on-line) to connect with your business. Making the vehicle as appealing and easy to understand for your target audience. Your brand message is important.

 

Promoting your Business (Paid Google Advertising)

Google ads = flashing blue lights to get ahead of queuing traffic.

Using Flashing Blue lights to get ahead of the traffic.

Google Adwords LogoUsing Google Adverts is like getting to the front of the queue at a junction on your customers journey by using flashing blue lights and sirens. These advantages have to manged to make the most effective use of Google advertising and monitored to control financial costs.

 

Promoting your Business (Paid Social Advertising)

                Social Media ads = bus adverts

Advertising your business on a Bus

Bus AdvertsUsing the Social Media Bus (somebody else’s vehicle), means choosing which bus service your customers will use, and if you advertise on that bus will they see it, (social media ads). These can be very effective at putting your message in front of people on the street, however you need to keep your message clear, consistent and on Brand. These advantages have to manged to make the most effective use of Social advertising and monitored to control financial costs.

These ads are Paid adverts and only stay as long as you keep pay for them, and only alongside the bus routes you decide to select.

All paid advert’s cost you and are visible for the short length of time you have paid for.

 

Get the Support you Need

Getting the Complete solution for your Business

Analogy = Your Business Website is like Your Company Van.

Your Transport department.

Once you have chosen your vehicle, and you have selected how you will use it to serve your business. Your company vehicle need looking after, it just doesn’t stay on the road by itself.

You need to keep it working for you, just leaving it parked up, is not effective.

Driving the right message to your customers is even more important as the numbers of vehicles increase.

 

Your Business Improvement department.

We will co-ordinate all of these functions for you,

Giving your Website and On-line presence the Driving Force you Need.

Call us on 01942 704027.

 

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