Technical SEO is all about improving Your Website, Speed, Reliability & User Experience
Technical Search Engine Optimisation is all the behind the scenes configuration to make the page and the whole website work. The main goal of Technical SEO is to improve the speed and reliability of the site. Also this covers the behind the scenes ways that you inform search engines how to crawl your website, and what pages are available.
This typically gets put in to two areas of expertise
OnPage SEO covers all the technical points relating to how
the page is constructed, what codes are used and there are no errors.
Offpage SEO related to all the important factors from other
sources on the internet. A big part of this is Backlinks to your site from
other trusted websites. As well as
reliable sources of information about your organisation.
Search Engine Optimisation (SEO) is a digital Marketing Technique to get your website content to the top of ORGANIC (FREE) Search Engine Results and in front of your customers, before your competitors. Using best practices to present your content enables Search Engine to inform People you have information to help them with their search intent (how to Do, to KNOW, to find a WEBSITE, to VISIT in Person).
Why is SEO important?
SEO is important because how people make choices keeps changing. They used to look up in a book for information to assist them to satisfy their intent (how to Do, to KNOW, to find a WEBSITE, to VISIT in Person). Search engines now have to provide these answers vis Desktops, Mobile Phone, Home Speakers, and Home assistants, (Google Assistant, Amazon Alexa, Apple’s Siri, Microsoft’s Cortina).
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