Search Engine Optimisation is arranging and displaying your content so machines can work out how best to list and explain what you have created, to Human beings.
SEO stands for Search Engine Optimisation.
When creating your content you should always create it for
the human who will consume it, and then look at how best to arrange it for
systems to know this too.
What is a Search?
Search is the quest to get information from the internet.
Over time how we get information from the internet has
We used to type in words into a search request
box on a website.
Then we clicked on links on webpages from
Now we use mobile phone and screens to select information.
Now with Natural Language Processing (NPL) we
speak to request the info.
SEO Features to Improve Your Business
Search Engine Results Pages (SERP’s)
These areas are being developed due to the changing nature
and sophistication of the search engine’s ability to understand and
interoperate a user’s search intent based on the search terms they request (
type, click or speak to ) from the engine.
This has led to more sophisticated ways to present this information back to the user.
Today we are presented information as
SERP’s information Snippets
Lists of websites – known as Organic Results.
Image carousels – a slideshow of pictures
Featured Snippets – a box of highlighted information
captured off a webpage.
Related Questions/People Also Ask – An expanding
List of questions commonly asked.
Shopping Adverts – an expanding slideshow of
products for sale on web stores.
Stories – News stories from trusted sources channels.
Graph – a summarised information box about a Person / Organisation / Entity.
Four Important Ways to Influence SEO information.
Local SEO – Looks at your Geographical relevance for a user
Technical SEO – Looks at the way your website information or content is presented in a recognised standard, error free and relevant for a user
Organic SEO Results – Looks at how well your web page serves the relevant user request
Google’s Knowledge Graph – A display panel that holds standard information about a business or person. An entity relating to other entities.
Search Engine Optimisation FAQ's
What is SEO and how does it work?
Search Engine Optimisation (SEO) is a digital Marketing Technique to get your website content to the top of ORGANIC (FREE) Search Engine Results and in front of your customers, before your competitors. Using best practices to present your content enables Search Engine to inform People you have information to help them with their search intent (how to Do, to KNOW, to find a WEBSITE, to VISIT in Person).
Why is SEO important?
SEO is important because how people make choices keeps changing. They used to look up in a book for information to assist them to satisfy their intent (how to Do, to KNOW, to find a WEBSITE, to VISIT in Person). Search engines now have to provide these answers vis Desktops, Mobile Phone, Home Speakers, and Home assistants, (Google Assistant, Amazon Alexa, Apple’s Siri, Microsoft’s Cortina).
Your Question's about SEARCH
How Customers SEARCH for the things they WANT?
What is SEO really?
Why is it important to your business?
The primary function of your business it to transact with your customers.
In this modern age that will mean being easily found and connected to via the internet and telecommunication systems ie. Smart Phones, ipads, Apps and Programs, Personal Assistants - Artificial Intelligence (AI) systems.
What is SEARCH
How Customers SEARCH for the things they WANT?
The number of ways Customers can Search keeps growing. It used to be simple web Search and the results were given as the top 10 Websites about that subject.
The best information was the desired outcome.
What is your Intent?
Search Engines get smarter every day, they have started to work out and understand what your intent behind the request is. They are starting to pre-empt your intent, and respond before you have asked.
Search by Speech?
SEARCH now can understand Spoken requests and is mastering the art of natural speech.
Responding to spoken requests has change the way we ask for information, it is now becoming a more human way and less typing.
The SEARCH process is being improved for the searches benefit. You have to work at providing the information to best format that the Search engines can provide across all search platforms.
What is SEO
What is SEO really, and why it is important to your business?
Search Engine Optimization (SEO) is the presenting you information in a format that these engines put you first in the list of others, so your customers can easily choose your company.
Your Internet reputation?
Why Keep up to date with SEARCH RESULTS?
SEO Changed in 2018 find out how
Search Engines like to know who has provided the information and do others know who you are.
Do others link to your website?
Are you on social media?
Has anyone wrote about you?
Where are you on the internet?
Which country are you serving?
What other information sources have the same data about you?