Over recent years Google have evolved and added new services to increase its ability to serve the internet user population. Services like Maps, Gmail, YouTube, Calendar, Checkout, Documents (now renamed as Drive – which gives cloud based storage).
All of these services have been growing in complexity and the ability to enhance your search and internet experience.
This growing ability to return results faster, more accurately and more intelligently,
has come about through a rolling update program of development.
Some of these changes have been given a name (like Panda, Penguin 1 and 2) and some changes publicised. These updates have been quietly changing how Google reads and understands what your website is about.
This means that when you ask the Librarian which book would be suitable they have a lot more sources from which to index the search results from. This means the librarian is more than a bookworm.
The number of Signals Google is checking may not have increased but the ability to connect these signals together has grown. Google still keep the number of signals and what these are a closely guarded secret, to protect their ability to serve internet users.
Google has stated that it is now using more Social Networking Signals and Freshness Content Signals.
All of this means that keeping relevant fresh content on your website has become more important, if you want to be in the Librarians List of Top 10 Books, you have to work a bit harder.
The Inbound Marketing or SEO (Search Engine Optimization) industry has been monitoring and keeping pace with the changes of how the internet is evolving and how best to adapt to these changes.
It is now at a stage were the focus and the nature of what you put on your website is influencing Google’s Search Engine Results Pages (SERP’s)
You may know this as “the First page of Google”.
These results are not only website listings but information from the other services like MAPS, Social Networks, YouTube, Checkout, Image searches.
The competition to be in the Librarian’s Top 10 Listings has increased and the effort greater.
If you want your website to be in the first place of the list the Librarian returns,
you need to increase your understanding of how these changes affect your business.
As with all advertising your message needs to be heard.
If you want to know more about how Google is changing here is a list of Google changes.
If you want your website to keep pace with these changes give Us a Call to work out how best to do this.