Your website is like a Company Vehicle.
Your Company Vehicle promotes your brand and is the place you drive customers to (on-line) to connect with your business. Making the vehicle as appealing and easy to understand for your target audience. Your brand message is important. 
Using Google Adverts is like getting to the front of the queue at a junction on your customers journey by using flashing blue lights and sirens. These advantages have to manged to make the most effective use of Google advertising and monitored to control financial costs. 
Using the Social Media Bus (somebody else’s vehicle), means choosing which bus service your customers will use, and if you advertise on that bus will they see it, (social media ads). These can be very effective at putting your message in front of people on the street, however you need to keep your message clear, consistent and on Brand. These advantages have to manged to make the most effective use of Social advertising and monitored to control financial costs.These ads are Paid adverts and only stay as long as you keep pay for them, and only alongside the bus routes you decide to select.All paid advert’s cost you and are visible for the short length of time you have paid for.
Your website is like a Company Vehicle.
It’s not always easy to understand how the internet works. It is changing and developing all the time. Each new search and technical improvement adds another degree of complexity. Each day new marketing puts more information in front of your customers.To help you understand this if we use the analogy of a company vehicle, and we can start to get an everyday handle the situation.Analogy = Your Business Website is like Your Company Van.
What you Use it for.
Is it Public or Private?
Some websites are private and are used for a specific purpose, like storing your company database, these will be protected with usernames and passwords. Not designed for anybody to access.Public website are designed so that anyone can find them and get information or services from them.Common website functions:-- A brochure website – an Information site, to communicate to the public
- A blog website – to give information and engage with users.
- E-commerce website – to sell stuff and take payments
How you want to drive your business
Selecting one of these common website functions. Is how you drive customers to your business?Each has its advantages and disadvantages. Each have Costs and the differing amounts of effort needed to achieve that outcome.Vehicle Support
Your Business website is like a Company Van
Analogy = Your Business Website is like Your Company Van.
Your company Van reflects your business, it tells the world your- Commercial intent
- The levels of your professional qualities.
- Who you are and how to get in contact.
- Each vehicle type shows what work function you intend to carry out.
Keeping your Vehicle on the Road.
If you don’t take care of your vehicle it will not be able to work for your business| Vehicle | Website | |
| Who can drive your Van | The trained driver | Who can access your website administration |
| Maintenance | The garage mechanic | Your Webmaster |
| Where do you park it | Roadside, Driveway, Garage | Secure and reliable webhosting |
| Can it be found | Vehicle tracking | Website Analytics |
Promoting your Business with a Vehicle.
Sign writing your Vehicle
Is putting Your business branding on the van. To be effective this needs to be consistent with all the other marketing and promotions you do, to maximise the returns on your investment.Putting out consistent information for your business brand.Promoting your Business
In the Analogy = Your Business Website is like Your Company Van.
SEO = properly maintained, fuel efficient vehicle with the right seating capacity.Google ads = flashing blue lights to get ahead of queuing traffic.Social Media ads = bus advertsPromoting your Business (SEO, Search Engine Optimization)
SEO = properly maintained, fuel efficient vehicle with the right seating capacity.
Your Company Vehicle promotes your brand and is the place you drive customers to (on-line) to connect with your business. Making the vehicle as appealing and easy to understand for your target audience. Your brand message is important. Promoting your Business (Paid Google Advertising)
Google ads = flashing blue lights to get ahead of queuing traffic.
Using Flashing Blue lights to get ahead of the traffic.
Using Google Adverts is like getting to the front of the queue at a junction on your customers journey by using flashing blue lights and sirens. These advantages have to manged to make the most effective use of Google advertising and monitored to control financial costs. Promoting your Business (Paid Social Advertising)
Social Media ads = bus adverts
Advertising your business on a Bus
Using the Social Media Bus (somebody else’s vehicle), means choosing which bus service your customers will use, and if you advertise on that bus will they see it, (social media ads). These can be very effective at putting your message in front of people on the street, however you need to keep your message clear, consistent and on Brand. These advantages have to manged to make the most effective use of Social advertising and monitored to control financial costs.These ads are Paid adverts and only stay as long as you keep pay for them, and only alongside the bus routes you decide to select.All paid advert’s cost you and are visible for the short length of time you have paid for. Get the Support you Need
Getting the Complete solution for your Business
Analogy = Your Business Website is like Your Company Van.