How Customers SEARCH for the things they WANT?
The number of ways Customers can Search keeps growing. It used to be simple web Search and the results were given as the top 10 Websites about that subject.
The best information was the desired outcome.
What is your Intent?
Search Engines get smarter every day, they have started to work out and understand what your intent behind the request is. They are starting to pre-empt your intent, and respond before you have asked.
Search by Speech?
SEARCH now can understand Spoken requests and is mastering the art of natural speech.
Responding to spoken requests has change the way we ask for information, it is now becoming a more human way and less typing.
The SEARCH process is being improved for the searches benefit. You have to work at providing the information to best format that the Search engines can provide across all search platforms.