tel: 01942 704027

The Four Cornerstones of Digital Marketing.

The four cornerstones of constructing a successful digital marketing campaign.

Every campaign starts with the All important Business Goals.

Your business goals are important because they are the things your business needs to achieve. All tasks undertaken should meet these requirements. Your Website and Social Media Networks are the main platforms we use to reach your customers.

Digital Marketing The four cornerstones of constructing a successful

Being Found

Being Found (Indexing).

This cornerstone looks at how best to optimize your website and social media activities to get found by the correct group of people. Finding the best keywords and phrases to use to attract customers looking for the services and products you provide.

Website SEO

Website Search Engine Optimization is all about Driving Traffic to Your Website. Building a website that Search Engines can read and understand what you have put on the pages. They look to see if you have made it with no errors, have you used the proper coding syntax. Can Your Website be read by them and can you be seen by searchers.

Please use this form to get your “FREE Website Grading Report”.

 

Get SEO Services infoLook for more Info on our website or PDF's

Keyword Research

Keyword Research is term used to describe the process of deciding which words, terms and phrases most closely match what searchers / customers would use to find your products or services. Choosing these can save you lots of time and effort. Getting this right could mean the difference between not being found and success.

 

Please use this form to get your “FREE Keyword Research Report”.

 

Get More info about our Keyword ToolsLook for more Info on our website or PDF's

 

Being Local

Being Local – Local SEO (Branding).

This cornerstone focuses on getting you listed in local search results.
When search engines or directory listing site build up a register of local business, that they then relay back out to search lists of information requests. These organizations build up these lists by obtaining the information from trusted sources of information aggregators like Yellow Pages, 118 118, etc.
Providing constant accurate information is important. Giving the basic information such as Name Address and Phone number (NAP) means that the same message is always given, and internet sources can trust this reliable information as it is consistently found and verified on the internet.

Local SEO

Local Search Engine Optimization is all about Drawing Customers to your Front Door.

Getting recognized as a local business is very important if you business servers the local population near your.

Having consistent correct information about your company gives you credibility. This then gives search engines and users who use the internet to find someone local, the feeling that you are a know and trusted brand. Getting local references, points to the fact that you are who you say you are in that location.

There are many way to accomplish this local branding. We have access to some of the worlds best software tool sets to reduce this process to a more manageable endeavor.

Get Your Local SEO BrandingLook for more Info on our website or PDF's

Local Market Capture

Local Market Capture is all about getting to be the best local supplier of products or services within your local area.

Capturing the potential business in your location before your competition does.

Measuring and monitoring how your competitors are doing will give you the insights needed to understand how they are performing, but more importantly enable you to respond and improve upon how you serve your customers.

There are many way to accomplish this local capture. We have access to some of the worlds best software tool sets to reduce this process to a more manageable endeavor.

Get DigitalLook for more Info on our website or PDF's

 

Your Customers

Your Customers (Engagement).

This cornerstone is designed to focus on who are your customers, profiling the things they are looking for and how best to reach and then engage them with your business. Finding what your customers need and being the best at providing it to them

Customer Engagement

Customer Engagement is about understanding what interests your existing customers and knowing what new Customers would like to Know, Use, Read, Print, Watch, and gain Useful Information, from your Website and Social Media sites.

Measuring the activity on your Website and Social Media Networks will help you understand what content they are interested in and what is working. So you can give them more, and then engage with your company.

Get More Customer EngagementLook for more Info on our website or PDF's

Buyer Persona's

Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all — in marketing, sales, product, and services — internalize the ideal customer we’re trying to attract, and relate to our customers as real humans.

Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ The buyer’s journey is a framework that acknowledges a buyer’s progression through a research and decision process ultimately culminating in a purchase. This journey may involve

many different internet access points, (websites, mobile phone apps, Social Media Networks). This may be over period time and seen as different touch points, that they come to the decision to use / purchase.

Get Your Customer PersonasLook for more Info on our website or PDF's

 

Beating Competition

Beating your competition (Challenging).

This cornerstone looks at who are your competitors both on the high street and on-line.
Developing strategies to understand how best to outperform them and minimize any impact they may have on your business. Measuring and monitoring how much your progress you are making.

Competition Tracking

Competition Tracking can start off as simple as searching in Google to see who is offering the same product or services near you. Tracking how they and you are do overtime needs a committed approach and Tools to record and report back on your progress. Seeing how their presence on the internet is keeping up with the changes the internet is undergoing can mean the difference between failure and Success.

Knowing how much the internet has changed in the time from when you lunched your website can assist you in how much effort you need to make to keep up or pass a given competitor.

Beat Your CompetitionLook for more Info on our website or PDF's

Competitor Reviews

Competitor Reviews is about analyzing who is out there, How well they are doing. Also knowing if any new competition in moving into your Local Market place. Getting these Insights to keep ahead of other businesses is important. Working together we can keep your Digital Presence on the internet fit for purpose.

Start Your Competitor ReviewLook for more Info on our website or PDF's

All of these corner stone’s form an important feature of the campaign, but most of all these must be related back to your Business Goals.

5 Important factors for any Digital Marketing Campaign.

1.    Mobile – must work well on mobile devices.
2.    Organic Search – listed in the search engine’s top 10 list.
3.    Content Marketing – giving the person what they what.
4.    Social Media Marketing – a powerful connecting tool.
5.    Nurturing website visitors and Email Marketing – getting people to engage with your business.

Related Digital Marketing Resources

Why Your Search Results Need to Keep Up to date in 2019!
Are you being found in SERP’s (Search Engine Results Pages)? Search Engines are choosing who will win the “Search battle in 2019”. Search engines will base this choice on your content and whether they can reformat this for users and represent this on their internet platforms. Search Engines are now becoming Information Assistants How you […]
Search better with New Google Search Console
New Google Search Console   What is Google Search Console. Google search console is an online tool provided by Google to assist with Search Engine Optimization, Which looks at your website and informs you of what Google can see and understand about your website? It reflex’s how you could perform in the search results. Improve […]
Digitally Optimize Your Business
2 effortless days a month to Digitally Optimize Your Business Make your business better? Getting your business digitally optimized can be a few small simple steps or an in depth all in composing project. You Choose! Knowing how customers are looking for you on the internet, or what services your peers are offering on the […]
Your Website is like a Company Vehicle.
Your website is like a Company Vehicle. Your website is like a Company Vehicle. It’s not always easy to understand how the internet works. It is changing and developing all the time. Each new search and technical improvement adds another degree of complexity. Each day new marketing puts more information in front of your customers. […]
what day of the week will the vice president’s birthday next year? – FRIDAY
“what day of the week will the vice president’s birthday next year? – FRIDAY” Answer:- Mike Pence 7 June 1959 age 59 years  “Friday 7th June 2019”   Today MOZ’s Whiteboard Friday looks at how advanced Google’s ability to answer complicated search request. One of the questions raised By: Will Critchlow in his Whiteboard Friday video, is […]
SEO 2018 – Customer Website Review Process
SEO 2018 is bigger than we think, with more website pages then there are stars in the universe, how do search engines know what pages are best for what subject? With over 200 Ranking Factors to rate your website pages, we have identified the 4 biggest ranking factors affecting you in 2018. Customer SEO Review […]
Mobile First Indexing for your Business
2018 looks like it is going to be the year that the full impact of Mobile First Indexing will be felt. Get a Mobile Friendly Website If you do not have a Mobile friendly website you are not connecting with the 55% of the internet searching audience. This year’s message from Google and other industry […]
How Small Businesses can Survive 2018’s internet changes
The changing face of the internet in 2018 for a Small business. #2018predictions Small Businesses can Survive, the up and coming improvements on the internet. How you find information on the internet is changing. Mobile First Indexing – Mobile friendly website listed Structured Data – labelling for a new Internet search types Machine Learning – […]
Are You Being Found Online, Your 1 good word & 10 new Review Sites
The number of new review website is definitely growing week by week. These middle man services, who offer customers the ability to have their say and voice their happiness or concerns. It is affecting how your business can be found or even seen on the internet. These middle man services are gaining power on the […]
Being found online – Is Adwords getting in your way
Is this cheating when it comes to being found on the internet? Yes from a traditional website search point of view. In the past you made a website as good as you could, interesting to your Customer / Target Audience and Google listed what if thought was best 10 pages that matched your search term, […]
New Digital Marketing Service Product
We are proud to announce our New Service Product, which is part of our Digital Services. DIGI-PRO is our new onsite support service. Which offers full Digital Marketing Support, Onsite Technical support person for the whole day. Each DIGI-PRO Account will be tailored to the individual customer requirements. Providing the onsite skills needed to achieve […]
New Suite of Expert SEO Tools
We have access to the very best SEO tools available. Built and developed by Experts in the world of Digital Marketing. The Best SEO Tools for this Modern Internet.   Each of these tools have been developed to overcome the complexity of the modern day internet. Discover Keywords with Keyword Explorer Find new keywords to […]
How Do Your Customers Decide on You?
Are You In The Search Bubble At Your Zero Moment of Truth (ZMOT)? Improving B2B customer retention. #smallbusinessmarketing Can You be Found On-line? Are You in Your Customers Search Bubble What B2B Customers Really Search For? The process of deciding where to spend their hard earned money, Customers are turning to the Internet to find […]
Social Networking
How to Use Social Networking to your advantage.   Because of the increadable growth in Social Networking, more and more people are using these websites, to connect with each other and share their individual information. Websites such as Facebook, Twitter, Linkedin, and many more.    these can provide a good platform from which you can […]
What Is Digital Marketing.
Digital Marketing is the Race to be First The term “Digital Marketing” relates to the business process of targeted, measurable, and interactive marketing of your products and services, using digital technologies to reach and convert leads into customers and retain them.   Digital Marketing has key objectives of promoting brands, building customer engagement and increase […]
RMC-Success
Successful Regional Market Capture Campaign. We have proved that this Marketing campaign works with TFD Dunhams Manchester Auditors and Manchester Accountants We started in January 2011 and by the end of February 2011 they were listing on the 1st postition on the 1st Page of Google for Web, Mobile, and Google Place APPs If you think someone You […]
Back Links – DUNHAMS – Manchester Accountants
Back Link Example – Dunhams Manchester Accountants.   Dunhams are Sponsors of the club, by having this page and the links pointing back to the dunhamsaccountants.co.uk website it adds to the count of backlinks that the internet and Google like to see.           Sponsors of North Walkden JFC. Dunhams – Chartered Accountants, […]
1 2 3

 

 

If you think someone You know would benefit from this information, Please Share