tel: 01942 704027

The Four Cornerstones of Digital Marketing.

The four cornerstones of constructing a successful digital marketing campaign.

Every campaign starts with the All important Business Goals.

Your business goals are important because they are the things your business needs to achieve. All tasks undertaken should meet these requirements. Your Website and Social Media Networks are the main platforms we use to reach your customers.

Digital Marketing The four cornerstones of constructing a successful

Being Found

Being Found (Indexing).

This cornerstone looks at how best to optimize your website and social media activities to get found by the correct group of people. Finding the best keywords and phrases to use to attract customers looking for the services and products you provide.

Website SEO
Keyword Research

 

Being Local

Being Local – Local SEO (Branding).

This cornerstone focuses on getting you listed in local search results.
When search engines or directory listing site build up a register of local business, that they then relay back out to search lists of information requests. These organizations build up these lists by obtaining the information from trusted sources of information aggregators like Yellow Pages, 118 118, etc.
Providing constant accurate information is important. Giving the basic information such as Name Address and Phone number (NAP) means that the same message is always given, and internet sources can trust this reliable information as it is consistently found and verified on the internet.

Local SEO
Local Market Capture

 

Your Customers

Your Customers (Engagement).

This cornerstone is designed to focus on who are your customers, profiling the things they are looking for and how best to reach and then engage them with your business. Finding what your customers need and being the best at providing it to them

Customer Engagement
Buyer Persona's

 

Beating Competition

Beating your competition (Challenging).

This cornerstone looks at who are your competitors both on the high street and on-line.
Developing strategies to understand how best to outperform them and minimize any impact they may have on your business. Measuring and monitoring how much your progress you are making.

Competition Tracking
Competitor Reviews

All of these corner stone’s form an important feature of the campaign, but most of all these must be related back to your Business Goals.

5 Important factors for any Digital Marketing Campaign.

1.    Mobile – must work well on mobile devices.
2.    Organic Search – listed in the search engine’s top 10 list.
3.    Content Marketing – giving the person what they what.
4.    Social Media Marketing – a powerful connecting tool.
5.    Nurturing website visitors and Email Marketing – getting people to engage with your business.

Related Digital Marketing Resources

Social Networking
How to Use Social Networking to your advantage.   Because of the increadable growth in Social Networking, more and more people are using these websites, to connect with each other and share their individual information. Websites such as Facebook, Twitter, Linkedin, and many more.    these can provide a good platform from which you can […]
What Is Digital Marketing.
Digital Marketing is the Race to be First The term “Digital Marketing” relates to the business process of targeted, measurable, and interactive marketing of your products and services, using digital technologies to reach and convert leads into customers and retain them.   Digital Marketing has key objectives of promoting brands, building customer engagement and increase […]
RMC-Success
Successful Regional Market Capture Campaign. We have proved that this Marketing campaign works with TFD Dunhams Manchester Auditors and Manchester Accountants We started in January 2011 and by the end of February 2011 they were listing on the 1st postition on the 1st Page of Google for Web, Mobile, and Google Place APPs If you think someone You […]
Back Links – DUNHAMS – Manchester Accountants
Back Link Example – Dunhams Manchester Accountants.   Dunhams are Sponsors of the club, by having this page and the links pointing back to the dunhamsaccountants.co.uk website it adds to the count of backlinks that the internet and Google like to see.           Sponsors of North Walkden JFC. Dunhams – Chartered Accountants, […]
Print Design Services
Print Design Marketing An integral part of a website is the graphic design, the “look and feel” of each page.  It is important that all items produced by a company have the same look and feel, and website designs are therefore usually based on the company logo and any items already produced, such as stationery […]
Google Evolving
Over recent years Google have evolved and added new services to increase its ability to serve the internet user population. Services like Maps, Gmail, YouTube, Calendar, Checkout, Documents (now renamed as Drive – which gives cloud based storage). All of these services have been growing in complexity and the ability to enhance your search and […]
Google The Worlds Librarian
To understand how the Google Search Engine works, you can consider an analogy of a library. where the internet is the Library and the books are website pages of information. The Librarian can be seen as a search engine, Google being the largest and most used, at present. There are a lot of books and […]
Web Marketing
Our Web Marketing Service. We provide advice, resources and expertise on how best to promote your business and company website on the Internet, and the modern world of mobile communications. We work with you to create the marketing information and material to engage your target audience. We work together, on developing a marketing plan, which […]

If you think someone You know would benefit from this, Please Share