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Search better with New Google Search Console

New Google Search Console

 

Search better with Google Search Console

What is Google Search Console.

Google search console is an online tool provided by Google to assist with Search Engine Optimization, Which looks at your website and informs you of what Google can see and understand about your website? It reflex’s how you could perform in the search results.

Improve your performance on Google Search
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search results

With more pages on the internet than there are stars in the galaxy, how does google know which page a user may want information from? It starts with your search term you enter and how best to understand the intent behind that term.

Why should I care about a new set of tools Google provide?

Measurable Improvements with Google Search Console
Measurable Improvements with Google Search Console

 

Why we are Going there.

To understand a User’s Intent, and the SEARCH process we use.

Google has invested Hugh amounts of money and resources into maintaining its dominant position as number 1 Search engine. They understand we are now mostly using mobiles devices to get our information. Google have looked very intently at how we use the internet and describe the process users follow as micro moment’s “to find, to do, to go and to buy”.

They have now developed the search engine to understand Natural Language Processing (NPL), to deal with voice requests.

 

Where we are Going.

Google has a set of tools to assist website owners and webmasters to understand what google knows about your website. Google want to make it easier to improve your website and promote how Google would advise you to build your website. Creating best practices and standards based approaches to website construction.

Googles Mission Statement.

“To organize the world’s information and make it universally accessible and useful.”

How do we adapt.

The new version of Googles Search Console is equipped to deal with the new points of focus,

In the Search environment

“Universally accessible and useful.” User content, the users want to see.

We are all using Google owned services like “Chrome web browser, Gmail, google Docs, and Android Phone Operating System”, each giving Google greater insight into how and what we are using the internet, (sometimes called “click data”). This is actual user intent and not estimates user intent.

Google Search Console Coverage Report
See what pages Google have included or Excluded from its Index’s

Search Console – New Focus points

More focused on

Improve and build your overall website performance

With total clicks, total impressions, average CTR, Average position

Information about

  • Queries –what users may have searched for
  • Pages – what pages they used on your website
  • Countries – where they were when using your website
  • Devices – what device type they were using

 

Index Coverage

Information about what is placed in the index

  • Errors on pages
  • Valid pages submitted and Indexed
  • Excluded and details why these pages are excluded
  • Impressions, the number of times you were placed in a user’s search results
Google Search Console details of pages excluded from Index's
Google Search Console details of pages excluded from Index’s

Enhancements

Information about

  • Mobile usability
  • Events
  • Links to your website

Search Console Enhancements report

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If you would like to see your Search Console Report

Please call us on 01942 704027

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