What Is Digital Marketing.

BySteven M Brown

What Is Digital Marketing.

Digital Marketing is the Race to be First

The term “Digital Marketing” relates to the business process of targeted, measurable, and interactive marketing of your products and services, using digital technologies to reach and convert leads into customers and retain them.

 

Digital Marketing has key objectives

of promoting brands, building customer engagement and increase sales through various digital marketing techniques. By choosing the right selection of services, products and brand marketing tactics, all of which predominantly utilise the internet as its core delivery mechanism, including mobile telecoms.

 

A summarisation of Digital Marketing activities

are search engine optimization (SEO)search engine marketing (SEM), Content marketinginfluencer marketing, content automationcampaign marketing, and e-commerce marketingSocial media marketingsocial media optimizatione-mail direct marketingdisplay advertising, e–books.

The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS).

 

Digital Marketing History.

The term ‘digital marketing’ was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. While the term ‘digital marketing’ may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s.

The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fuelled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.

In 2012 and 2013 statistics showed digital marketing remained a growing field.

Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for Internet users.

Digital marketing is often referred to as ‘online marketing‘, ‘internet marketing‘ or ‘web marketing‘. The term ‘digital marketing’ has grown in popularity over time, particularly in certain countries. In the USA ‘online marketing’ is still prevalent.

In the UK and worldwide, ‘digital marketing’ has become the most common term, especially after the year 2013.

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