Daily Archive October 12, 2017

BySteven M Brown

Being found online – Is Adwords getting in your way

Is this cheating when it comes to being found on the internet?

Yes from a traditional website search point of view.

In the past you made a website as good as you could, interesting to your Customer / Target Audience and Google listed what if thought was best 10 pages that matched your search term, This list is commonly call an organic listing (10 Blue Links).

Being found online

In 2016 Google changes the way it was displaying adverts in its search engine results pages (SERP’s).

On the face of it simply moving the adverts around on the page may not have seemed a big change, however if you now look at the fact that in 2017 over 80% of searches are now carried out on mobile devices, this places the adverts at the top of the screen and in most search case’s only adverts on the small screen, and reduces the number of organic listed websites to about 6 on the front page. It’s harder for users to see the difference between adverts and website listings.

The effects are even greater if the search term is popular (more profitable)

AdWords Screen Shots size differences

The screenshots clearly show how being found online and the big an impact AdWords is having in the mobile view no websites (organic) are listed and are not even displayed without scrolling down.

being found online via Desktop search

Desktop view of a search result for “plumber” 1 top advert and a Local Pack (3 local business) before top 6 website listings

being found online via Mobile search

Mobile view of a search result for “plumber” only 1 advert is view-able (a user may think is this the only answer)

being found online via Tablet search

Tablet view of a search result for “plumber” 4 adverts and no websites view-able with out scrolling down

Search Engine Results Pages (SERP’s)

With the addition of 16 more additional search feature the space on the front page gets even smaller and with a small screen mobile device it leaves no room at all.

Google is moving more towards answering the searchers questions on the front page of the SERP.

Getting the information from the websites first then showing you the data source (website), as well as sourcing data from other internet places.

How do you keep up with this Data Race?

The Data Race and being found online used to be your website, but now it’s also your images and photos, social media accounts, your adverts, customer reviews and customer review websites, comparison websites, and Listing websites.

More reading:- Are You Making These 10 Common Google AdWords Mistakes?

5 essential ways to compete with Google AdWords

  1. Use AdWords to boost your business
  2. Get Listed in Google Map database
  3. Optimise your website for images and questions
  4. Get reviews to promote your business
  5. Keep evolving and don’t standstill Google will not wait

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Data Race

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