The number of new review website is definitely growing week by week.
These middle man services, who offer customers the ability to have their say and voice their happiness or concerns. It is affecting how your business can be found or even seen on the internet.
These middle man services are gaining power on the internet, as they aggregate people’s points of views into one place. This one stop shop approach is offering an easy access option to what could be a genuine benefit to internet users.
These data collection services, can be free to the end user. They may be founded by advertisements and marketing driven data gathering organisations. Making this a financially successful business model for them to operate. Providing them a large digital platform to broadcast onto the internet. Each service will have its own business agenda and may or may not have altruistic values, and this aggregation of reviews could be a force for good or bad, you decide.
Which bring us to the fact that “It’s not just your one good word (website) to be heard but all the other people who review you and your business”.
Grow your good reviews, and answer your critics before they spring up.
Be proactive with Digital Marketing Analysis and understanding how this is changing your business sector, this can make the future more manageable. I can’t see this phenomena reducing any time soon. We have all seen the rise of services like the Uber Transport Company and its impact on the Taxi industry.
As these middle man services grow their ability to stand in your way of you getting the transaction you wanted from the original supplier, and all of this making the middle man service money.
I am sure there will be many more sectors under this kind of pressure of change in the near future.
Trades people, Builders, Electricians, Plumbers, Plasterers and Tilers etc… Are now feeling the impacts of new Reviews site becoming more influential, and traditional Listings companies like Yellow pages are migrating from traditional off line business to online middleman services.
Yes from a traditional website search point of view.
In the past you made a website as good as you could, interesting to your Customer / Target Audience and Google listed what if thought was best 10 pages that matched your search term, This list is commonly call an organic listing (10 Blue Links).
In 2016 Google changes the way it was displaying adverts in its search engine results pages (SERP’s).
On the face of it simply moving the adverts around on the page may not have seemed a big change, however if you now look at the fact that in 2017 over 80% of searches are now carried out on mobile devices, this places the adverts at the top of the screen and in most search case’s only adverts on the small screen, and reduces the number of organic listed websites to about 6 on the front page. It’s harder for users to see the difference between adverts and website listings.
With the addition of 16 more additional search feature the space on the front page gets even smaller and with a small screen mobile device it leaves no room at all.
Google is moving more towards answering the searchers questions on the front page of the SERP.
Getting the information from the websites first then showing you the data source (website), as well as sourcing data from other internet places.
The Data Race and being found online used to be your website, but now it’s also your images and photos, social media accounts, your adverts, customer reviews and customer review websites, comparison websites, and Listing websites.