Monthly Archive October 2017

BySteven M Brown

Are You Being Found Online, Your 1 good word & 10 new Review Sites

The number of new review website is definitely growing week by week.

These middle man services, who offer customers the ability to have their say and voice their happiness or concerns. It is affecting how your business can be found or even seen on the internet.

These middle man services are gaining power on the internet, as they aggregate people’s points of views into one place. This one stop shop approach is offering an easy access option to what could be a genuine benefit to internet users.

These data collection services, can be free to the end user. They may be founded by advertisements and marketing driven data gathering organisations. Making this a financially successful business model for them to operate. Providing them a large digital platform to broadcast onto the internet. Each service will have its own business agenda and may or may not have altruistic values, and this aggregation of reviews could be a force for good or bad, you decide.

Which bring us to the fact that “It’s not just your one good word (website) to be heard but all the other people who review you and your business”.

Don’t rely on Damage limitation, alone.

Grow your good reviews, and answer your critics before they spring up.

Be proactive with Digital Marketing Analysis Keyword Research powered by MOZ Keyword Explorerand understanding how this is changing your business sector, this can make the future more manageable. I can’t see this phenomena reducing any time soon. We have all seen the rise of services like the Uber Transport Company and its impact on the Taxi industry.

As these middle man services grow their ability to stand in your way of you getting the transaction you wanted from the original supplier, and all of this making the middle man service money.

I am sure there will be many more sectors under this kind of pressure of change in the near future.

Trades people, Builders, Electricians, Plumbers, Plasterers and Tilers etc… Are now feeling the impacts of new Reviews site becoming more influential, and traditional Listings companies like Yellow pages are migrating from traditional off line business to online middleman services.

 

more information from Hobspot

Full Article:- 19 Online Review Sites for Collecting Business & Product Reviews

A small list of the popular review sites

Review Sites for B2C Companies
  1. Amazon Customer Reviews
  2. Angie’s List
  3.  Choice
  4. Trustpilot
  5. TestFreaks
  6. Which?
  7. ConsumerReports
  8. TripAdvisor
  9. Yelp
  10. Google My Business
  11.  Yahoo! Local Listings
Review Websites for B2B Companies
  1. G2 Crowd
  2. TrustRadius
  3.  Salesforce AppExchange
  4. For Online Reviews Both B2B & B2C
  5. Better Business Bureau
  6. Glassdoor
Other Places for Consumer Reviews
  1.  Facebook Ratings & Reviews
  2. Twitter
  3.  LinkedIn

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Don’t rely on Damage limitation Alone

 

To combat this we now have a Local Business Service to add your business to the Top 10 Data Aggregators in the UK. These top 10 then feed everybody else.

This services places all your information across these top 10 aggregators, monitors and automatically reports and reinstates the correct information should anything change. This is a renewable 12 month service.

We can also take the leg work out of getting customer reviews for you as part of 1 of our Digital Marketing Campaigns. We can collate your customer information and organise this process for you.

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BySteven M Brown

Being found online – Is Adwords getting in your way

Is this cheating when it comes to being found on the internet?

Yes from a traditional website search point of view.

In the past you made a website as good as you could, interesting to your Customer / Target Audience and Google listed what if thought was best 10 pages that matched your search term, This list is commonly call an organic listing (10 Blue Links).

Being found online

In 2016 Google changes the way it was displaying adverts in its search engine results pages (SERP’s).

On the face of it simply moving the adverts around on the page may not have seemed a big change, however if you now look at the fact that in 2017 over 80% of searches are now carried out on mobile devices, this places the adverts at the top of the screen and in most search case’s only adverts on the small screen, and reduces the number of organic listed websites to about 6 on the front page. It’s harder for users to see the difference between adverts and website listings.

The effects are even greater if the search term is popular (more profitable)

AdWords Screen Shots size differences

The screenshots clearly show how being found online and the big an impact AdWords is having in the mobile view no websites (organic) are listed and are not even displayed without scrolling down.

being found online via Desktop search

Desktop view of a search result for “plumber” 1 top advert and a Local Pack (3 local business) before top 6 website listings

being found online via Mobile search

Mobile view of a search result for “plumber” only 1 advert is view-able (a user may think is this the only answer)

being found online via Tablet search

Tablet view of a search result for “plumber” 4 adverts and no websites view-able with out scrolling down

Search Engine Results Pages (SERP’s)

With the addition of 16 more additional search feature the space on the front page gets even smaller and with a small screen mobile device it leaves no room at all.

Google is moving more towards answering the searchers questions on the front page of the SERP.

Getting the information from the websites first then showing you the data source (website), as well as sourcing data from other internet places.

How do you keep up with this Data Race?

The Data Race and being found online used to be your website, but now it’s also your images and photos, social media accounts, your adverts, customer reviews and customer review websites, comparison websites, and Listing websites.

More reading:- Are You Making These 10 Common Google AdWords Mistakes?

5 essential ways to compete with Google AdWords

  1. Use AdWords to boost your business
  2. Get Listed in Google Map database
  3. Optimise your website for images and questions
  4. Get reviews to promote your business
  5. Keep evolving and don’t standstill Google will not wait

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Don’t get left behind in the

Data Race

If You want to use 1 of these 5 features above to Move ahead of the Race,

Use this simple form to Contact Us